With every project we take on, we start by trying to understand who the audience is and what problem we’re trying to solve. When the Faculty of Biology, Medicine and Health got in touch to help them reach their students and explain what Flexible Learning really is, we began by sitting down to figure out what the main concerns were. The biggest one was that flexible learning was often seen as just traditional lectures uploaded online. So we knew that had to change.

With input from both students and academics, we set out to show the wide range of tools and learning opportunities flexible learning has to offer. It’s more inclusive, makes better use of time, and offers richer content to support on-campus learning and placements. Most importantly, it gives students the freedom to choose when and where they want to work.

So we went straight to the source and captured the very things that make flexible learning so great. Our video features a range of scenes and locations across the student campus, showing where students might find themselves throughout the year. We highlighted both the online and in-person sides of studying, including one-to-one sessions with academics.

The video has had brilliant feedback from staff involved in flexible learning.