We wanted the content to highlight Saraco’s development of a biodegradable wet wipe alternative and the role the partnership played in helping bring that idea forward. It was also important that the final pack could be used across different platforms to celebrate the success of the project, share its impact in a simple and human way, and reflect the value of collaboration between industry and academia.

The project was filmed across two separate shoot days to give a balanced view of both sides of the partnership. One day focused on the academic partners, capturing the research, expertise and collaboration that helped shape the innovation behind the project. The second day took place at Saraco Industries, with particular emphasis on filming the production line at their headquarters. This was an important part of the brief, as it allowed us to show the product in a real manufacturing environment and bring the scale, process and practical impact of the work to life.