AGL – What is our goal?

“We want to give context around the scale of the business and highlight some of its USPs.”


Where do you even start when it comes to covering such a detailed process in such a large company? It all comes down to planning and making sure that you have an on point storyboard. Pre-production is one of the most important steps in making sure that your video will achieve its goals and deliver the best results.

From Peterborough to Hallifax and then Birmingham – we followed a tight schedule to make sure we capture key moments of the Claim Process eg. damaged car being brought to workshop or car parts being shipped to customer.




Another important element of this project was the visual branding – while our client had great branding guidelines, they were never implemented in a video project and therefore, they were missing a lot of elements.


We aimed to give the project a puzzle like aspect that would give the impression of ‘things being put together’. From claims being covered to cars being fixed, AGL gets it done – puts it together!