AGL – What is our goal?
“We want to give context around the scale of the business and highlight some of its USPs.”
Where do you even start when it comes to covering such a detailed process in a company this big? It all comes down to planning and making sure you’ve got a solid storyboard. Pre-production is one of the most important steps to make sure your video hits the mark and delivers the best results.
From Peterborough to Halifax and then Birmingham, we stuck to a tight schedule to capture key moments of the claims process, like a damaged car being brought into the workshop or parts being shipped out to customers.
Another important part of this project was the visual branding. While our client had solid brand guidelines, they’d never been used in a video before, so quite a few elements were missing.
We wanted to give the project a puzzle-like feel, something that would reflect the idea of things being pieced together. From claims being handled to cars being repaired, AGL gets it done and brings it all together.