The Brief: We were brought on board to produce a short series of videos for the Greater Manchester Research & Innovation (R&I) Health Accelerator, a project helping local SMEs develop and commercialise innovative healthcare solutions. The brief was to create one main three-minute video that introduces the programme, showcases the partnerships behind it, and highlights the real-world impact it’s having across Greater Manchester.

Alongside that, we were also tasked with producing six one-minute case study clips, each focused on a different SME’s journey with the accelerator. The aim was to keep things genuine and inspiring, using a mix of interviews, roundtable footage and behind-the-scenes shots to show how collaboration between research institutions, industry and the NHS is helping to improve care for people in the region.