Decathlon UK
“The content captured all looked amazing. Really couldn’t have asked for more.“
The Brief: Decathlon teamed up with UEFA to celebrate their new role as official match ball provider for the UEFA Europa and Conference Leagues. To mark the partnership, they hosted a fan activation event at Old Trafford during a Europa League fixture and brought us in to capture the energy of the night.
Our job was to produce a set of short, punchy social-first videos that showcased the activation, built excitement around the Kipsta match ball, and highlighted the brand collaboration in a fresh, engaging way. On top of the video content, we were also asked to deliver a photography pack capturing key moments from the event.
The content needed to be dynamic and crowd-focused, featuring fan challenges, close-up ball shots, and vibrant atmosphere, all wrapped in a fast-paced edit style suitable for Instagram Reels and similar platforms.
With presenters Ash Randall and Harry Cain on hand to host the challenge and get the crowd involved, our brief was clear: film it, make it look sharp, and bring the energy of the stadium to life.
Location:
Manchester United, Old Trafford
Delivered:
2 x Activation Highlights for social
64 x Photography Assets
