AGL Values – The Challenge
“We’re relaunching our values and we want to create a video to help people understand them better.”
From the moment AGL got in touch with us about this project, we knew the people in the business had to be at the heart of the video. Without them, there were no values and no message to share. With that in mind, we suggested skipping the usual corporate route of having the CEO talk about shared values. Instead, we let the business speak for itself. And by business, we mean the employees.
The visual concept was simple. Let each interviewee shine and bring the values to life in their own unique way. Using bold colours helped set the scene by creating an imaginary spotlight right in the middle of their office. This gave our brilliant contributors a comfortable space to engage with us and share their experiences.
For this video, and with the aim of capturing genuine and unscripted reactions, we carried out all the interviews off camera. We told our protagonists we were just running through the questions, when in reality, we were filming the real thing. Surprise!
What we got was a natural and relaxed delivery that not only lifted the overall quality of the edit, but also added emotion and weight to the values. In their own words, “We love how natural it feels.”