The Brief: In keeping with the brand and the culture they’ve built within their community, WillPowders brought us on to capture their product and brand activation at The Haçienda during The Warehouse Project in Manchester. Immersed in the spirit of the iconic ’90s music scene, the event was buzzing – from crowd interactions and sampling moments to the dancing and the unmistakable Haçienda energy.

Our job was to craft a set of short, punchy, social-first videos that showcased the activation, built excitement around WillPowders and Magnesium, and highlighted the brand collaboration in a fresh, engaging way. Alongside the video work, we were also asked to deliver a photography pack that captured the standout moments of the night — the people, the atmosphere, and the nostalgia that tied it all together.